Terms of service

Version 2026-09-22 · Last updated 22 September 2026

This English text is a translation; the Turkish text governs.

1. Parties and acceptance

These terms are between BRİFTEK REKLAM YAZILIM TİCARET LİMİTED ŞİRKETİ (“DAX”, Caferağa Mah. Moda Cad. No:5 Kadıköy/İSTANBUL) and the company that opens an account on DAX or places an order (the “Customer”). By accepting them when you sign up or join a team, and with every order, you confirm that you may act for the Customer and that you accept these terms. The accepted version and time are recorded.

The service is offered only to companies and organisations acting in the course of business, not to consumers.

2. The service

DAX measures, scores and compares the ad experience of open-web publishers by market from Google’s Chrome UX Report (CrUX): the free snapshot and index summary, Site Report, Site Monitor, Media Plan Audit and the Annual plan. What each plan includes, how long it runs, its runs and its price are as shown on the pricing page and at the time of the order. Each market is a separate product; access to one market does not open another market’s data.

The limits of the service are part of these terms:

• Scores are DAX’s own method, relative to publishers in the same market; they are not a Google rating. CrUX data are aggregated measurements from real Chrome users over the latest 28 days; they reflect the latest data, not a chosen campaign period.
• DAX measures the advertising environment of pages. It does not measure the Customer’s impressions, viewability, invalid traffic, brand safety or audience quality, and gives no assurance about them.
• Google publishes the ad load metrics as experimental; if Google changes or stops them, DAX may adapt its method. The method version is shown in every report.
• Reports, rankings and ad platform lists support decisions. Which sites to buy or exclude is the Customer’s decision and responsibility.

3. Account and users

The Customer is responsible for keeping its account details accurate, for keeping sign-in details confidential and for what is done through its account. The number of users is limited to what the plan allows; a user account may not be shared by several people. The account owner manages invoicing, orders and the team. The company type given at sign-up only changes how pages are arranged, not access or prices.

4. Orders, prices and payment

• Prices exclude VAT. Companies in Turkey are invoiced in Turkish lira with VAT; other companies in euro.
• Payment is in advance by bank transfer. Access opens once the payment has reached DAX. An unpaid order may be cancelled by either party.
• Subscriptions (Annual, Site Monitor) run for 12 months, are paid in advance and do not renew by themselves; a renewal is a new order and extends access from the end of the current period. One-off plans (Site Report, Media Plan Audit) run for 30 days from the confirmed payment and give the stated number of runs; unused runs lapse at the end.
• A Site Report is tied to the domain of its first run, a Site Monitor to the domain given in the order; another site needs a new order.
• Fees are not refunded once access has opened. If DAX cannot provide the service for a reason on its side, the fee for the period or runs that could not be used is refunded.
• DAX may change its prices; changes do not affect paid periods or orders already placed.

5. Licence and restrictions

For the term of the agreement DAX grants the Customer a non-transferable, non-exclusive right to use the service for its own business. The Customer may share its reports and lists with its own clients and business partners. The public summary of the index may be shared freely with attribution. The Customer may not:

• resell, rent or provide the service, reports or data to third parties as a service;
• publish the named publisher ranking or the full index publicly (sharing with its own clients and partners is allowed);
• extract data from the service in bulk by automated means, or build a competing index or database from DAX’s data;
• attempt to impair the security or operation of the service or to get around its limits.

6. Intellectual property and data source

The software, the scoring method, the index, the rankings and other content produced by DAX belong to DAX. Chrome UX Report data are published by Google under the CC BY 4.0 licence; DAX uses them with attribution, and Google does not endorse DAX’s scores.

7. Customer data and confidentiality

The media plans, analyses, saved lists and sites the Customer adds are the Customer’s confidential information. DAX uses them only to provide the service, does not share them with other customers and does not add them to the benchmark other customers are scored against. Excel files are read in the Customer’s browser; only the columns the service needs are sent to DAX. The Customer should not put personal data in its plans. Personal data is covered by the privacy notice. Each party keeps confidential any other information that is clearly confidential.

8. Publishers

Sites in DAX’s lists are scored from public CrUX data with the same method for everyone. Buying a plan, verifying a site or any other relationship with DAX never changes any site’s score or rank. Correction requests from verified publishers (such as a wrong category) are reviewed by DAX; accepted corrections apply from the next index refresh. DAX may decline a request with its reasons.

9. Availability

DAX provides the service with reasonable care but does not guarantee that it will be uninterrupted or error-free. Maintenance, updates or problems with Google’s data may interrupt it temporarily. Indexes and lists are refreshed monthly; if a refresh fails, the previous version stays in use.

10. Limitation of liability

Reports are provided as they are. DAX is not liable for the results of buying and media decisions based on them, for indirect loss, or for loss of profit or revenue. DAX’s total liability under these terms is limited to the fees the Customer paid DAX in the 12 months before the event that caused the loss. These limits do not apply to intent or gross negligence (Turkish Code of Obligations art. 115).

11. Term, suspension and termination

The agreement starts when the account is opened and runs until it is closed; plans end at the end of their own periods. The Customer may close its account at any time on the account page or by writing to support@briftek.com.tr; fees paid are not refunded except as in section 4. If the Customer seriously or repeatedly breaches these terms, DAX may suspend access or terminate the agreement after written notice (without notice in urgent security cases). When an account is closed, its data is deleted within the periods in the privacy notice; records DAX must keep by law are kept.

12. Changes

DAX may change these terms. Material changes to the Customer’s disadvantage are emailed to the account owner at least 30 days in advance; a change does not reduce the price or scope of a paid period already running. Continuing to use the service after the effective date means accepting the change.

13. Notices and evidence

Notices are given by email: to DAX at support@briftek.com.tr, to the Customer at the account owner’s address and the billing email. The parties agree that DAX’s system records, emails and order records are conclusive evidence under art. 193 of the Turkish Code of Civil Procedure, without prejudice to evidence to the contrary.

14. Governing law and jurisdiction

These terms are governed by Turkish law. The courts and enforcement offices of Istanbul (Anadolu) have jurisdiction. If the Turkish and English texts differ, the Turkish text prevails.

15. Other provisions

The Customer may not assign its rights and obligations without DAX’s written consent. Events beyond the parties’ control (natural disaster, epidemic, war, widespread infrastructure outages, changes in law) are force majeure. If a provision is invalid, the others remain in force.