DAXDigital Ad Experience

Index · Turkey · September 2026Free summary

Turkey Open Web Ad Experience Index

How much advertising gets in the way on Turkey’s open-web publishers, and how fast their pages feel — measured on real Chrome visits and summarised by category. No individual publisher is named.

This is the public summary of the index. Figures are medians across publishers; no individual publisher is named.

191 publishers · Chrome UX Report data 19 August 2026 → 15 September 2026 · Score v1.0.0

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Key findings

  1. On phone, the typical publisher shows 1.01 ads on screen at a time, covering 16% of the screen.
  2. News publishers have the densest ads on phone (median 17% of the screen); Finance publishers the least (13%).
  3. Ads use a median 2.1 s of processor time per visit on phone and 3.2 s on desktop, and download 1.9 MB and 1.6 MB respectively.
  4. 56% of publishers meet all three Core Web Vitals on phone, and 70% on desktop.
  5. Over the last 4 weeks, at least one ad metric worsened by 20% or more for 29% of publishers on phone.

The typical publisher on phone

Medians across 190 publishers of each site’s p75 value.

Ads on screen1.01
Screen covered by ads16%
Ad processor time2.1 s
Ad data per visit1.9 MB
Pass all Core Web Vitals56%

By category

Lower is better. Bars show the median publisher; the dashed line is the median across all publishers.

  • Education1235%
  • News6617%
  • Technology2016%
  • Entertainment1915%
  • Other categories3614%
  • Finance2313%
  • Sports1412%

All publishers: 16% · Ad density · number after each category = publishers

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In the full index

  • Every ad metric, Core Web Vitals and sub-score for each category
  • Spread across publishers (25th–75th percentile)
  • Weekly trends and which categories are getting heavier
  • CSV download and print-ready report
  • Media plan analysis against this market’s benchmark

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Methodology

  • Data: Chrome UX Report (CrUX), Google’s public dataset of anonymous measurements from real Chrome users. Each site’s value is the 75th percentile (p75) of visits over a 28-day window. Chrome on iOS and in-app browsers are not included.
  • Publishers: 191 Turkish open-web publishers with enough Chrome traffic and detected ads. CrUX has no country filter, so a site’s figures include its visitors from abroad.
  • Figures: Category values are medians across publishers; tooltips show the middle half (25th–75th percentile). Categories with fewer than 10 publishers are combined into “Other categories”.
  • Scores: Ad load is ranked against all publishers on the same device, page experience uses Google’s Core Web Vitals thresholds, and publisher experience combines them 60/40. Scores are relative, not a Google rating.
  • Limits: The ad metrics are experimental in CrUX and have only a few weeks of history. Chrome detects ads from known ad technology, so native or first-party ads can be missed. The index does not measure viewability, invalid traffic or brand safety.

Generated 17 September 2026.

Contains data from the Chrome UX Report by Google, licensed under CC BY 4.0. The data has been aggregated and scored for this report. Not affiliated with or endorsed by Google.